Last Updated 22 Oct 2024
AI’s Role in Modern Marketing and Propaganda
AI transforms marketing with personalized campaigns but also risks misuse in propaganda, as seen with Synthesia's deepfakes. Balancing innovation with ethics is essential.
AI in Marketing: The Powerful Impact
Artificial intelligence (AI) has become a vital tool in marketing strategies. It offers tremendous opportunities to enhance brand visibility and audience engagement. Adobe’s recent announcement about its new generative AI video tools showcases AI’s role in the creative sector.
Moreover, AI can personalize marketing campaigns, allowing firms to tailor messages to specific consumer preferences. Consequently, this leads to higher conversion rates and customer loyalty. Furthermore, companies like Adobe are pushing the boundaries with AI video creation, ensuring creative processes are more efficient and innovative.
Subscribe to keep reading
Discover the most powerful AI tools, precisely organized and categorized in one convenient location, to take your business to the next level.
You’ve subscribed!
Some other free newsletters, tools and experts we recommend…
Sales AI
Sales AI uses advanced algorithms and machine learning to improve sales processes like lead generation and customer relationship management. By analyzing large datasets, it offers valuable insights and predictive analytics, helping sales teams make better decisions and boost performance.
Marketing AI
Marketing AI transforms customer engagement by using machine learning and data analytics to craft personalised, highly targeted campaigns. It automates and optimizes strategies, improving customer experiences, boosting efficiency, and increasing ROI.
Service AI
Service AI uses artificial intelligence to enhance and automate customer service and support. By employing machine learning and natural language processing, it improves customer interactions, streamlines support, and delivers personalized experiences efficiently.
General AI
General AI focuses on all developments and trends in artificial intelligence that are not tied to a specific department within a company.