Published 09 Oct 2024 2 minutes read
Last Updated 11 Oct 2024

How AI Bridges the Gap Between Businesses and Customers

AI can help reduce the trust gap between businesses and customers. Effective use of AI technology improves predictions and customer interactions. Nevertheless, companies must prioritize transparency and human interaction to maintain trust.

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The Trust Gap Dilemma

The trust gap between businesses and customers remains a critical issue today. According to a new report by Vodafone Business, AI can play a pivotal role in closing this gap. The survey, AI Helps Close ‘Trust Gap’ Between Companies, Customers, highlights how businesses overestimate the level of trust they receive from their customers. Notably, 62% of respondents trust organizations more when they use generative AI for day-to-day tasks. Consequently, AI can become an essential tool in bridging the trust gap.

Improving Predictions and Customer Experiences

AI-savvy businesses have a unique advantage. According to the survey, customers believe these organizations make more accurate predictions. This belief is crucial in fostering trust between businesses and their customers. To illustrate, using artificial intelligence for better predictions allows companies to deliver high-quality products and customer service promptly. Moreover, organizations using AI effectively can shrink the trust gap by nearly half, resulting in happier customers and better business outcomes.

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