Last Updated 30 Sep 2024
Why Human Creativity Still Matters in Marketing?
AI tools are helpful but cannot replace human creativity. Authenticity, emotional depth, and personal insights are crucial in marketing. AI's limitations were evident in London Standard's poor imitation of Brian Sewell.
The Reality of AI vs. Human Creativity
Artificial intelligence (AI) has made significant strides in many fields. In marketing, it has automated tasks and provided data-driven insights. However, it still lacks the creativity and emotional depth of human beings.
For instance, the London Standard’s AI-generated review of Van Gogh’s exhibition attempted to mimic late art critic Brian Sewell. It failed miserably. Sewell’s authentic voice and keen observations were missing. The AI’s rendition was a caricature, lacking the nuances that made Sewell’s reviews compelling (source).
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